Innovation is a key component of our business model at Flair; we are constantly listening to customers and heading back into the design studio to come up with the next great offering that will improve the ability to brew professional quality espresso with every pulled shot.
Over the past few months, we've focused on growing our line of espresso makers, adding the Signature Series, in both Chrome and Black versions, to ensure that there is a Flair for every aesthetic and coffee station motif. Recently, we've switched gears to focus on providing our coffee brewing connoisseurs with the top level in brewing tech, that not only looks great, but also provides the most discerning of baristas with the ability to immediately understand the quality of their extraction. Of course, we're talking about a bottomless, or naked, portafilter.
Starting in July, Flair will upgrade and replace our Easy-Clean Portafilter with our newly developed Bottomless 2-in-1 Portafilter. That means that every Flair Signature Series will come standard with naked brewing tech! The 2-in-1 feature of this new portafilter means that the user can decide if they'd like to keep or remove the spouted bottom, easily switching back and forth between naked and spouted brewing. The 2-in-1 aspect also means that this portafilter will still feature the easy cleaning of the ECPF all while being optimized to allow the barista to see the bottom of the portafilter basket.
Months of development and prototyping has brought us to this point, and we're incredibly proud about this offering. There's nothing quite like seeing the coalescing of streams from your extracted shot tiger-striping on the bottom of the basket. It's quite mesmerizing and beautiful. But behind this beauty is a fair bit of science as well.
Outside of aesthetics using a naked portafilter will allow each and every Flair-ista with an enhanced ability to brew the perfect shot. By viewing the bottom of the portafilter basket during extraction, the brewer can immediately see any issues like channeling, uneven extraction, or spurting. Most of these issues can be rectified through the practice of equally distributing and packing fresh grounds into the portafilter, which we discuss in our troubleshooting article for those that have already purchased a Bottomless 2-in-1. If you want to know more, please visit that article by clicking here.
And, in keeping with Flair's tradition of professional quality products at affordable prices, we've gone out of our way to ensure the Bottomless 2-in-1 Portafilter could be offered to our customers for the low price of only $24.99!
In short it's safe to say that, with the launch of the Bottomless 2-in-1 Portafilter, Flair has continued to elevate it's product portfolio to epic levels. We work each and every day to provide the best customers in the world with the ability to create Espresso Made Right.
If you have a Flair already and would like to enhance your brewing capabilities, please visit our Accessories Page.
If you're new to Flair and want to take advantage of Bottomless brewing for the first time, please visit our Espresso Makers Page and shop the Signature Series!