About Flair

The first Flair Espresso Maker was born from the heart of an inventor and espresso lover, who began drinking coffee at just five years old in his home country of Brazil. Decades later, he asked the question, “What is the minimum needed to make a great espresso?” This meant no gadgets; just pure, delicious espresso.

Thirty years of experience as an engineer in the biomedical industry were applied to the development of the first Flair Espresso Maker. Dozens of prototypes later, he was able to successfully eliminate all the complexity found in high-end espresso machines. Everything was incorporated into a simple, elegant, and affordable product that had one purpose: handcrafting delicious espresso.

The world came up and got itself in a hurry. Everything is faster, more efficient, higher volume. But we at Flair believe that somewhere along the way, we lost our way.

Whatever happened to doing something right the first time, even if it takes a bit longer? What happened to believing that the journey – the process – is just as enjoyable as the outcome?

We believe that a home-cooked meal is better than fast food. We believe that slowing down is as important as speeding up. We believe that happiness comes from savoring the best things in life, like a hug, a sunset, or a perfectly pressed cup of espresso.